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The Alaska Airlines Visa bonus will increase in May, but can you do better?

by on Thu February 25, 2016 • No Comment

Alaska Airlines plane photo

The Alaska Airlines Visa’s introductory offer has long hovered around 25,000 miles.

You can do a bit better by getting a $100 statement credit on top of the miles via an offer that’s not widely publicized.

But it’s briefly been available for 50,000 miles, last seen publicly around December 2014, and some people have received targeted offers in the interim.

Other airline credit cards regularly raise their bonuses to 50,000 miles or more, but so far Alaska hasn’t participated in over a yar.

Now, Alaska has made it clear it does plan to increase the bonus on the card. As of May, the base offer is expected to increase to 30,000 miles with a spending requirement of $1,000 in 3 months, up from no spending requirement for the current 25,000 mile offer.


That comes from Alaska Airlines’ annual report to shareholders, and it makes the new offer comparable to other airline cards like the Citi AAdvantage Platinum Select and Gold Delta SkyMiles American Express that also stand at 30,000 miles.

The Alaska Airlines Visa Signature offers a lower annual fee than major airline cards at $75. It also offers:

  • 3x miles on Alaska Airlines purchases
  • A free first checked bag on Alaska flights
  • An annual companion fare for $99 plus tax

One question is whether Alaska and Bank of America will choose to use limited time offers bigger than the base 30,000 miles to attract new signups.

If they want to go all the way to competing directly with the major airline cards, they’ll have to get into that habit.

  • It doesn’t look like a widespread 50,000 mile deal is in the works in the very near term considering they’re making the effort to inform shareholders they’re planning to move to 30,000.
  • Alaska and Bank of America may also be banking on the fact the card has a stronger benefit proposition than competing airline cards with a lower annual fee, higher earning on airline spend, and a companion fare feature, though other airline cards waive the annual fee the first year, so Alaska should have room to occasionally match 50,000 mile deals.
  • It also seems possible a 30,000 deal plus a statement credit may remain available for customers who are in the process of booking an Alaska Airlines flight.

And as Alaska and Bank of America get a better sense of the response to the 30,000 mile offer, they might choose to up the total miles offered later in the year for a limited time.

It’s become harder to rack up a lot of miles via applying for this card for other reasons, so more aggressive offers will be welcome.


The following two tabs change content below.

Chase Sapphire Preferred® Card

Miles dont expireas long as card is open
Learn more

Partner Offer

50,000 bonus points

Intro Offer

$0 introductory annual fee the first year, then $95

Annual Fee


Foreign Transaction Fee Waived

Yes - transfer to United MileagePlus, Southwest Rapid Rewards, Marriott Rewards, and more

Points Can Transfer to Airline Miles ?

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